- Choose one workflow
- Leave with it written down as processes someone else could run
- With your own judgment still in charge
A cohort for owners
Claude Code: WTF?
Bring the folder of notes your business actually runs on. Leave with it turned into processes a new hire could follow.
- 6 weeks
- 6–8 owners
- Online
Start date to be announced.
Request a seatWho it's for
Owners and founders of owner-led companies.
No coding, no tech headaches.
“The owners who treat their people as assets to build, not costs to cut, are the ones who'll get the most out of AI.”
The first week
- How Claude Code is different from the Claude you already use Chat Claude “has no hands.” Claude Code works with the files on your own computer.
- Open it on one real folder of your own “What folder are we working in here?”
- Build something small in your own words A webpage that says hello to you. Nothing touches your machine without a yes: “this part is more about helping people understand that they're not gonna break it.”
- The loop: ask → edit → refresh “That's 90% of everything you'll ever do here.”
- Ask it to explain what it built “Like I'm going to describe it to a friend who doesn't code.” “You never have to read code — you have to be able to say what you asked for and what it does.”
“The WTF is the point — you're going to say it at least twice.”
Who's running it
Jefferson Stovall, Founder
Jefferson Stovall is the founder of Captain Tomorrow, an AI training and strategy practice, and a co-founder of Adaptiverse, an education technology company he runs with Lisa Mihalich Quinn. Since 2023 he has taught professionals to use AI on their own work, with no coding required. His PromptLab workshop has reached 400+ people across more than ten organizations, from public affairs firms to healthcare associations to small teams. He has keynoted the Public Affairs Council's Digital Media & Advocacy Summit and spoken at the Iowa Hospital Association, Georgia Hospital Association and American Hospital Association.
Thanks — I'll be in touch about the cohort.
